Discovering Your Why – The Power Of Purpose In Life And Work

Discovering Your Why – The Power Of Purpose In Life And Work

It is widely acknowledged that it is important to have a clearly defined purpose in life. However, it is not always easy to clearly define what your purpose is.

The first and most basic point to understand is exactly what is meant by purpose. You may have heard it referred to as your ‘why’ – which is great, but it poses the same question. What is your why? Essentially, it’s your reason for doing something or creating something.

Your ‘why’ is what gives you a sense of determination. It’s what gets you motivated, and also what keeps you motivated. Your purpose, the reason why you do something, is what makes you outcome driven.

Uncovering your purpose means you are able to take action, and you are able to take action because when you know what your purpose is, you understand the meaning behind everything you do.

As Leider states, ‘It is the choice to bring who we are – our gifts and energies – to whatever we are doing. Purpose is a cradle-to-grave, 24/7, moment-to-moment choice in our daily lives.’ [1]

Purpose breaks down into two loose segments, your life purpose and your professional purpose. These don’t have to align. For some people there may be a clear separation, but for me, my life purpose and my professional purpose are in harmony. Work and life are the same.

I am so blessed to have Lucy, my partner, who supports me wholeheartedly in fulfilling and living out my purpose. For me, having the support of my family, and the support of positive relationships, allows me to live my purpose, which is what creates the harmony between my professional purpose and my life purpose, because I have complete respect for what Lucy and our children need.

For an entrepreneur, creating this balance can be very hard to achieve. Many entrepreneurs have relationship break-ups, as I did in my early career. This was for one simple reason. I didn’t have a life purpose – I only had a professional purpose. It was just after Lucy and I got together that I discovered my true purpose in life, everything changed, because my life purpose and my professional purpose were aligned.

Before that point I was just seeking out validation, in an attempt to overcome my childhood trauma. The reason why I kept failing is because all I cared about was being successful.

What I didn’t understand was that success is the greatest failure known to humanity, because we don’t understand the repercussions of success. In the words of Jim Carrey, ‘I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.’

This is why understanding your purpose matters. It is the answer. There may be times in your life when you lose your way, but when you are lost and you have purpose, you can always find your direction again. This is because you know what has meaning to your heart.

When I went through an incredible amount of situational and clinical depression, I gained the first glimmers of insight into my purpose. I uncovered a really deep purpose for living, and that was what drove me out of the darkness. The resilience button kicked in, and set me on the road to recovery.

Why does purpose make a difference to depression? Schaefer et al., hypothesised that ‘one mechanism through which high purpose in life may protect against depression and the wear and tear of life stress is by providing a buffer from negative events, promoting reappraisal and motivated coping processes, decreasing brooding and ruminative thinking styles, supporting faster and better recovery, and thus increasing resiliency.’ [2]

When you have purpose, you will always have a healthier outlook on work and life. Understanding your purpose allows you to make yourself vulnerable, and to put your values out into the world.

Although you’ll still make mistakes along the way, obstacles appear smaller, problems become opportunities, and your mental health becomes stronger.

1. Leider, R. (2015). The power of purpose. [Oakland]: Berrett-Koehler Publishers.

2. Schaefer, S., Morozink Boylan, J., van Reekum, C., Lapate, R., Norris, C., Ryff, C. and Davidson, R. (2013). Purpose in Life Predicts Better Emotional Recovery from Negative Stimuli. PLoS ONE, 8(11), p.e80329.

 

Live with purpose,

Kristian Livolsi and the Business Growth Mindset Team

BGM no-bg by Kristian Livolsi

We work with highly driven top performers to create meaningful change that impact their business and life through mastering a growth mindset and implementing systems and processes that support scaling.

Kristian Livolsi | Business Growth Mindset

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I have been in the BGM - Growth School for a year now and my business has transformed and grown due to the program, the staff and members who push you to be better. Over the last 18 years running start-ups I have been involved in a lot of programs, by far this one has been the best, its not just the content or skills workshops its the accountability from your peers that make it what it is. You learn so mush from your peers setback and wins and they from you. This is a program for business owners who what to push beyond the next level and who is willing to do the hard yards!
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I am thrilled to share my experience with Growth School, where under the guidance of Kristian, Simone, and Bonnie, I have seen remarkable business transformation. In just three months, their expertise has empowered me to craft a robust business strategy and strategic plans, leading to an extraordinary 800% increase in revenue. As I stand on the brink of scaling my business, I credit much of this success to the insightful monthly game plan sessions facilitated by the BGM team. What truly sets Growth School apart is the incredible community of business owners it brings together. This vibrant tribe not only celebrates each other’s victories but also provides a platform for accountability, motivation, and practical support. Whether it’s bouncing ideas around, tackling challenges, or sharing strategies, the sense of camaraderie is unparalleled. For any business owner eager to achieve exponential growth within a nurturing and motivational environment, I cannot recommend Growth School enough. It’s more than an institution; it’s a catalyst for profound business success.
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Mary-Anne Vaessen
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The first question I get asked about my service is "How much does it cost?" I did not have confidence when presented with that question. Always felt that I had to compete with others around me. I didn't truly believe in my worth and value. I needed to stop looking around me and focus on what really mattered. I felt stuck. Overwhelmed. Didn't know the best way to move forward. Then I met the team from Business Growth Mindset. What a difference that has made to me. I gained clarity and knowledge, which then gave me the confidence and mindset I needed to move forward in my business. It has been, and still is, growth on a personal and professional level. The support I have is brilliant and I am still growing in my space. It has been the best investment I have put into myself and my business. If you want to scale up your business with a group that truly cares, look no further. Remember that you cannot grow in comfort. Get uncomfortable, because that is where true growth happens.
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Useful because I am starting out and I got the right kind of challenges. There was a lot of easy to follow material, videos and pdfs with stencils for business as well as bi weekly q&a sessions. I wanted for nothing. I would recommend BGM for anyone.
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I have gone through the Grow & Flourish program with Kristian; a full 3 – day in person one on one program, and some follow up workshops with Kristian and my team. First of all I was impressed with his ability to understand the business, the challenges and the opportunities at a rapid pace. The process followed to identify the business purpose, values and then the Strategic Plan was very well done! Working with Kristian was a real eye opener, not just from growing my business point of view, but also from “how to be persistent in maintaining a high level of self-discipline to maintain a super level of productivity to get things done”. I highly recommend Kristian for any growth, strategy and marketing related training, coaching and mentoring.
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Just spent 3 days with Kristian at the Evolve retreat and it has been amazing! So much clarity in business that I’ve gained.
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Working with Kristian has been one of the best decisions I’ve made. He has helped me define my business purpose and push me forward faster than I could have anticipated.
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Great Event!! Incredible! So many golden nuggets!
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Amanda McNeil
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I recently attended the 1 day "Marketing for Growth" in person workshop with Kristian Livolsi and without a doubt, was the best value for money I have spent. I walked away with so much value, tools to implement to help grow my business and help me get clearer on my target market. Feeling very grateful that I took the time to invest in myself and make the effort to attend this event. Can't wait for the next one!
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Lourene Bevaart
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Working with Kristian has been an absolute game-changer for me. But it wasn’t always that way. Before connecting with Kristian, I soon found myself feeling like I was stuck in the same place—my business was healthy, but it wasn't growing. Without any structure, systems, or goals in place, I have struggled the last couple of years to take my business to the next level. After months of feeling stuck, I decided that it was time to take drastic action. So, I reached out to Kristian and embarked on a journey that changed everything. With Kristian’s help, I was able to create a clear 90-day plan as well as a 1-year plan that included structure and goals for my business. Not only did I feel more organised and focused, but I also gained clarity around who my target audience is—my “avatar”— my “Niche” so that instead of being everywhere at once, all my energy could be put into one specific area of focus. If you find yourself stuck in your professional journey like I did before reaching out for help from Kristian, don't hesitate! The best thing you can do is take action by connecting with someone who can provide the tools and strategies you need to level up your career quickly and efficiently. With their help, you too will be able to pave the way towards achieving your own professional success story!’ Lourene Bevaart

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