So many people think that strategy is difficult and reserved for the “Ivy League” graduates and top strategic thinkers at McKinsey and Company or Boston Consulting Group. The truth Is, strategy isn’t difficult. It’s not a purely scientific exercise and nor is it complicated. Strategy is simply the basic methodology you will apply to achieve your company’s mission. It’s not a mystery and it’s not a difficult concept to apply. Business, like life, cannot be planned entirely.  There are many uncertainties and opportunities that present themselves unannounced. So, there is little point creating a